Hardys Shuttles Land in the UK
Press Releases
The arrival of Hardys shuttles in the UK makes it even easier to enjoy a glass of wine outside this summer. The latest export from Australian wine brand Hardys is a mini bottle of wine with a handy built-in glass - easily portable and perfect for picnics, outdoor concerts and BBQs.
Shuttles come in two varieties - Hardys Stamp of Australia Semillon Chardonnay for white wine lovers and Hardys Stamp of Australia Shiraz Cabernet for those who prefer a glass of red. At 25cl they are compact enough to pop into a picnic basket or handbag, and best of all there’s no need to worry about the glasses!
Easy to transport and ideal for consumption on the go, Hardys Stamp of Australia Shuttles will be available in Tesco Express from June 2008, priced £2.56 SSP.
Hardys step by step guide to the perfect summer tipple:
Step 1: Open |
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Step 2: Pour |
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Step 3: Enjoy |
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For further information, samples or photography please contact:
Deborah Hitchcock 0207 413 3241 dhitchcock@hillandknowlton.com or
Nicole Norman 0207 413 3166 nnorman@hillandknowlton.com
Singlz Wine Shuttle
Press Releases
HARDY “SHUTTLE” LAUNCHES A NEW ERA IN GLOBAL WINE INDUSTRY
Having a glass of wine has been revolutionised like you have never seen before - by an Australian company.
Constellation Wines Australia - Australia's largest wine producer - today unveiled the “Shuttle”, an innovative, all-in-one, bottle-glass package that has the potential to redefine the way people around the world drink their wine.
It is the first wine bottle-glass combination to be introduced anywhere in the world.
Developed originally for the Australian season of one of the world's most popular circuses, Cirque de Soleil, the concept has proven so popular with show-goers, Constellation Wines Australia has decided to launch the revolutionary bottle nationally.
"Constellation Wines Australia has carved an international reputation as a leader in innovation and development - and the ‘Shuttle’ is another example of that excellence," Constellation Wines Australia Global Marketing Manager, Ms Miriam Leenders, said.
“We have been extremely satisfied by the ‘Shuttle’s’ instant appeal and popularity from those people who have had an opportunity to use them,” she said
“We believe the new technology has the potential to redefine how people drink their wines the world over – particularly at sporting and other outdoor events, concerts and performances, where glassware is not permitted for safety reasons.
“Another benefit is the peace of mind from a consumer safety point of view, because the consumer opens their own bottle – each time, every time if they desire.”
The “Shuttle” features a 187ml (single serve) PET wine bottle securely sealed by its own plastic wine glass. The tamper-proof bottle is opened by a simple twist-top action, which also releases the glass in which the wine is poured.
Constellation Wines Australia has launched the “Shuttle” under the Hardys brand in two styles - shiraz and chardonnay.
The ground-breaking concept is being introduced state-by-state as part of the national tour of the latest Cirque du Soleil production – Varekai.
“Shuttles are easy to store and will keep for 12 months – which is almost double the shelf-life of current PET small format bottles,” Ms Leenders said.
“Its unique design also enables customers to be served more quickly and efficiently, which has the potential to optimise staffing and boost overall sales,” she said.
“We’re confident the ‘Shuttle’ technology will soon be applied to other world-renowned brands in the extensive Constellation Wines Australia portfolio.”
Ms Leenders said in addition to being available at all Australian performances of Cirque du Soleil’s Varekai production, the Hardys “Shuttle” will be stocked in limited quantities in some states through selected on-trade and retail outlets for a recommended retail price of $4.95 per unit.
A small “test market” consignment of 250ml Shuttles is being shipped under the Hardys Stamp of Australia label to the United Kingdom where Hardys is the number one Australian wine brand.
MEDIA CONTACT:
Miriam Leenders
Global Marketing Manager
Constellation Wines Australia
(0417) 314 339